Calvin Klein Inc. is getting back in the cosmetics game.
You may remember that Calvin Klein had a color cosmetics line, under license with Unilever Cosmetics, from 2000-03. That collection was designed by Diane Kendal and was sold in about 120 doors worldwide. It was phased out of the marketplace in 2003.
As reported in WWD, Calvin Klein Inc. unveiled the first pieces of cK Calvin Klein Beauty, its new color cosmetics collection with licensee Markwins International a couple of weeks ago at the international trade fair Cosmoprof.
The new cosmetics line, with almost 200 units, will offer foundation, concealer, eye shadows, lip colors, mascara, lip and eye pencils, nail polish and makeup brushes. Price points, which average under $20 per item in the U.S., are intended to be consistent with other entry-level prestige brands.
According to Tom Murry, CKI's president and COO, the new beauty brand, is designed to appeal to a multicultural, fashion-forward consumer. Just like their CK clothing brand. Think a little trendier and youthful.
cK Calvin Klein Beauty will launch in Italy in late May, followed by France in June and the U.S., The U.K., Canada and Mexico in September. In the U.S., the line will initially be sold in select Macy's doors. Approximately 1,000 doors are planned for Europe. In October, Hong Kong will get the color line, followed by Japan, Taiwan, Korea, Shanghai and Beijing.
When it hits the stores, I'll give my two cents worth.
You may remember that Calvin Klein had a color cosmetics line, under license with Unilever Cosmetics, from 2000-03. That collection was designed by Diane Kendal and was sold in about 120 doors worldwide. It was phased out of the marketplace in 2003.
As reported in WWD, Calvin Klein Inc. unveiled the first pieces of cK Calvin Klein Beauty, its new color cosmetics collection with licensee Markwins International a couple of weeks ago at the international trade fair Cosmoprof.
The new cosmetics line, with almost 200 units, will offer foundation, concealer, eye shadows, lip colors, mascara, lip and eye pencils, nail polish and makeup brushes. Price points, which average under $20 per item in the U.S., are intended to be consistent with other entry-level prestige brands.
According to Tom Murry, CKI's president and COO, the new beauty brand, is designed to appeal to a multicultural, fashion-forward consumer. Just like their CK clothing brand. Think a little trendier and youthful.
cK Calvin Klein Beauty will launch in Italy in late May, followed by France in June and the U.S., The U.K., Canada and Mexico in September. In the U.S., the line will initially be sold in select Macy's doors. Approximately 1,000 doors are planned for Europe. In October, Hong Kong will get the color line, followed by Japan, Taiwan, Korea, Shanghai and Beijing.
When it hits the stores, I'll give my two cents worth.
1 comments:
Hello,
I came across your site by searching " ck Calvin Klein Beauty".
It looks like the return of Calvin Klein's cosmetics is really highly anticipated! Hopefully we will see it very soon!
Best,
BA
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