BeneFit Cosmetics is bringing its quick-fix, problem-solving style to their new color cosmetics line, Love Your Look. The Love Your Look collection will contain an assortment of 39 units: 24 lipsticks 12 creaseless cream shadow-liners and three sheer cream blushes. A set of powder shadows is planned for a fall launch.
Love Your Look is broken down into three looks to match consumers' lifestyles and personalities. Lana is aimed at consumers who prefer a "no-makeup" look, with a colletion of softer and warmer neutral shades. Gabbi feautres a slightly more sophisticated, mauve color palette in medium neutral shades. Betty offers stronger colors like amber, mauve and berry in deeper neutral shades. The collection's colors are designed to be layered and work together.
To keep with the company's lighthearted spirit, the collection's models are mannequins; each capturing a specific lifestyle with their appearance. The mannequins are featured on the products' black and white packaging; which looks pretty darn adorable.
Love Your Look will be available in May at all 930 doors that currently carry the BeneFit line. It's already available online at sephora.com. Sephora's website also has BeneFit's Love Your Look quiz that will help you determine if you're Lana, Gabbi or Betty by answering seven quick questions (I'm Gabbi).
up next: The Laundress Wash & Stain Bar
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