Hype?

I consider myself a seasoned veteran when it comes to products (I'm not being conceited; many friends would agree). I like to think that I don't fall prey to all the marketing hype, and many false promises, surrounding beauty products.

It's not that I'm "too good"; it's just that the proof is in the pudding. I won't believe the hype if I haven't seen results for myself. So it pains me, only a little, to admit that one of my weaknesses is beauty editorials.

Here's what happened most recently.

I was browsing through my November issue of Lucky Magazine when the pretty blue jar jumped off the page. The jar stood out so much I had to stop browsing and start reading. Jean Godfrey-June, Lucky's beauty editor, was singing the praises of Phyto's Phytojoba shampoo and mentioned the companion conditioner was recently introduced.

I thought, "C'mon. This duo can't be that amazing."

I've used a few Phyto shampoos in the past. I never tried Phytojoba because the manufacturer says it's ideal for dry, thick, curly, or brittle hair. I've got thick hair, that's occassionally dry. I thought Phytojoba may add to much hydration and leave my hair flat. But when Godfrey-June claimed this shampoo beats the competition hands down and she doesn't have a "good hair day" unless she uses it, I thought maybe it was worth a try.

So when I found myself in Sephora a few weeks later, wouldn't you know that I had to wander over to the hair section and check it out. Which, of course, led to purchasing both shampoo and conditioner. After a few weeks of use, I proclaim Phytojoba shampoo and conditioner wonderful.

What's so wonderful about a shampoo and conditioner? Where do I start. I need half of the styling product I usually use. The shine is incredible (keep in mind I have straight hair). No fly-aways on a rainy day. It's sounds silly, but I think my hair just looks better.

I'll be the first to say it, "I was wrong. They are that amazing."